PAY PER CLICK
How Does Pay Per Click Work?
Websites that utilize PPC ads will display an advertisement when a keyword search matches any of your "keywords". Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. The cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
If you are a new business and have recently launched a new website. or do not yet have the luxury of a top organic search ranking. Pay-per-click marketing offers you an immediate way to get your website seen on the first page of all the major search engines.
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